43%
more app downloads
Alongside 30% more revenue and 3.1x ROAS during Copa América.
Strategic growth partner for ecommerce and B2B
Make every growth decision with better evidence.
True works alongside your team to decide where budget should go, what to test next and when margins and performance support more investment.
Paid acquisition · structured testing · CRO · commercial fundamentals
Decisions with measured outcomes
Measured outcomes across different growth problems.
5x
qualified leads
From a more precise audience and qualification system for private aviation.
16x
ROAS
Reached through systematic creative testing in ecommerce.
Every business responds differently. The principle stays the same: test a clear hypothesis, measure the commercial impact and move budget based on what the numbers show.
The decisions growth teams face
Growth slows when the next decision isn't clear.
Platform reports describe what happened. The team still has to decide what deserves budget, what to test and what the business can support.
Where should the next dollar go?
The answer needs product margin, audience quality, inventory, payback and channel performance in the same view.
What should the team test next?
Creative, product, audience, offer and conversion ideas compete for the same time and budget without an agreed testing order.
When should spend increase, hold or move?
Platform data justifies a change only when tracking, revenue quality, margins and operational capacity point in the same direction.
How we work
A decision-making system tied to the business.
True joins the team's weekly rhythm, connects account data with margins and commercial performance, and keeps strategy close to execution.
- 01
Understand the business
A tailored audit maps media, audiences, creative, tracking, conversion, margins and the bottleneck limiting the next decision.
- 02
Frame the next decision
Turn the bottleneck into a ranked hypothesis: which product, creative, audience, offer, landing path or channel should come first.
- 03
Run the test
Carry out the paid media, creative, audience, CRO or tracking work needed to produce a useful answer.
- 04
Reallocate and scale
Increase, hold or move budget based on the result, then document the learning and set the next test.
Weekly working rhythm
Strategy and execution move together.
- 01
Review the signals
Bring account performance, revenue, margins, tracking, inventory and sales or fulfillment context into one working view.
- 02
Agree on the priority
Agree on the decision, the hypothesis, the owner and the evidence needed before budget changes.
- 03
Execute and document
Run the test in the account and record the variable, the result and what it means for the business.
- 04
Act on the evidence
Move, hold or increase investment. True has taken accounts from zero to a stable 3x monthly ROAS in about three months.
Representative projects
Three business challenges. Three measured outcomes.
Consumer app · Copa América campaign
- Business challenge
- The campaign needed to turn tournament demand into more installs and revenue than the previous edition.
- What we did
- Budget was concentrated around high-intent moments and optimized for app downloads, purchase value and ROAS.
- Measured outcome
- 43% more app downloads, 30% more revenue versus the previous tournament edition, and 3.1x ROAS.
Private aviation · Qualified demand
- Business challenge
- High-value lead generation needed a more precise way to identify the right people across Meta and Google.
- What we did
- True built a custom audience system around intent, qualification signals and the sales path.
- Measured outcome
- Qualified lead generation increased 5x.
Ecommerce · Creative testing
- Business challenge
- The account needed to identify which creative angles could support profitable budget increases.
- What we did
- Creative angles were tested systematically, winners were isolated and budget moved toward repeatable combinations.
- Measured outcome
- The account reached 16x ROAS.
Representative True Strategic Partners engagements. Results reflect the stated account context and are not guarantees.
Working as part of the team
True gives the growth team more capacity to decide and act.
The work connects testing, execution and commercial context so every priority has an owner and a clear basis.
- 01
1:1 working sessions tied to active decisions, tests and budget changes.
- 02
Paid acquisition, creative testing, CRO and tracking managed from one priority list.
- 03
Platform expansion across Meta, Google, TikTok, LinkedIn, Bing Ads, DV360, Criteo, Pinterest and X when margins and performance justify it.
- 04
Shared responsibility for execution, documentation, follow-through and the next decision.
Client fit
Enough signal to learn. Enough capacity to act.
True builds on demand that already exists through better allocation and structured testing. The work needs customer and market data to learn from; it does not replace product-market fit.
The work creates more value when
Customer, sales or lead data provides enough signal to compare outcomes.
The business has an active or committed growth budget.
The team can share account, tracking, margin and performance context.
Operations can support additional sales or leads.
Internal leaders want to participate in testing and budget decisions.
The first priority may be elsewhere when
The product or offer has not produced enough customer evidence to form a useful test.
The immediate need is to establish product-market fit before allocating growth budget.
The team cannot run tests or support incremental demand yet.
The requirement is guaranteed outcomes or hands-off campaign maintenance.
Before the first session
What to expect when working with True.
What growth decisions does True help make?
Where budget should go, what products, creatives and audiences deserve further investment, when spend should increase or hold, and where tracking or CRO can improve the quality of the decision.
How does an engagement begin?
The first step is a tailored audit of the business context, media, audiences, creative, tracking, conversion and commercial fundamentals. It establishes the first list of priorities; weekly execution and testing follow.
How does True work with internal teams?
True joins the team's working rhythm, shares the prioritized testing list, stays close to execution and makes budget decisions with the people responsible for revenue and delivery.
Start with the next decision
Bring the numbers, the context and the decision you haven't resolved.
In the first session, we connect account performance with margins and commercial priorities, then identify what the team needs to learn or change next.
